Snowleader
How the Snowleader Mountain Test generates strong pre-orders
Could you present the Snowleader Mountain Test?
The Snowleader Mountain Test (SMT) is an event created by Snowleader in 2017, held yearly at the end of April in Val Thorens.
For two days, our customers can test the equipment and accessories of the upcoming season on snow.
What are the objectives of such an event, and how does it align with Snowleader's overall strategy?
For Snowleader, the goal is to connect with customers through a distinguishing event, all while maintaining a fun aspect, in line with the brand's values.
We aim to provide our customers with a top-notch experience, allowing them to test products not yet available and discover niche brands.
It’s also an opportunity to create content for our communication and social media.
The REBLOCH' AWARDS is a major highlight of the weekend. Could you present the concept?
The REBLOCH' AWARDS take place during après-ski at the UCPA center, where everyone is accommodated. It's a friendly moment, featuring a fashion show of new products and culminating in the REBLOCH' AWARDS ceremony.
Testers vote for their favorite products by submitting their feedback on the day’s tests.
This creates great excitement, as each customer sees how their opinion matters! Additionally, the top-rated products from Saturday are tested on Sunday by others.
How does Digital Test Center help you manage this?
Digital Test Center is an essential link in the chain for recording tests and communicating with customers via email and SMS to request feedback.
Review collection is straightforward and is done directly on testers’ smartphones.
We track the reviews and ratings of each product in real time!
We’re the only ones with reviews before the resorts open! This generates very strong pre-orders!
What happens to the reviews collected during the event?
The reviews collected via Digital Test Center are automatically integrated into the Snowleader.com product pages through the Bazaarvoice API connection.
The reviews are posted pre-season on tested products, which is an exclusive to Snowleader. We’re the only ones with reviews before resort openings! This generates very strong pre-orders!
We’ve also implemented a ‘Badge’ to highlight reviews from the SMT compared to other reviews.
What impact does having reviews on product pages have?
We’ve seen an increase in clicks on tested products, particularly those that received high ratings!
Reviews boost conversion rates by 15% to 30%.
About Snowleader
Located in the Alps, we specialize in sports article distribution across three universes (snow, outdoor, street). With over 18,000 references and 450 brands, Snowleader has been an online sports shopping leader since its creation in 2008.
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