Could you introduce the ZAG Concept Store?

The ZAG Concept Store is a unique place, located in Argentière at the foot of the Grands Montets, that places the brand at the heart of our playground.

It includes the company’s headquarters, the ZAG Lab (our prototyping workshop where our R&D team designs and develops all our models), and a retail space open to the public.

How is your 'Testing' activity organized?

We test our products at multi-brand events early in the year and throughout the season at the Concept Store, which also serves as a Test Center.

These are day-long tests open to individuals and guides with their clients.

We also conduct B2B tests for the press, partner shops, and agents/distributors.

How does Digital Test Center assist in managing these tests?

Digital Test Center is central to our test management. All of our test products are registered in the application, and no ski leaves the Concept Store without being tracked via the app.

This enables us to track all our demo skis and have a real-time view of what’s happening.

We can more easily meet test requests and optimize the management of our fleet.

What is the benefit to the brand?

Thanks to Digital Test Center, we collect a lot of strategic data for the brand.

The most valuable data to us are the customer reviews, which we display on the product pages of our sales site zagskis.com.

The R&D team also uses these reviews as a starting point for designing and evolving our ranges.

By recording all testers in the system, we also gain a new source of data for our email base.

We aim for a varied profile of testers to ensure the collected reviews are as representative as possible.

Digital Test Center lets us categorize testers so that their reviews are easy to isolate and analyze.